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How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms

<p>With some of our clients seeing as much as two times the revenue in the Facebook Ads interface as Google Analytics for the same campaigns, you could come to the conclusion that Facebook is overstating conversions for their channel. But are they?</ ...

Six brand case studies that proved the value of storytelling

<p>Storytelling in marketing terms isn&rsquo;t just about producing an advert with a narrative, it&rsquo;s about telling the story of the &lsquo;brand&rsquo; across multiple channels, and using various tools and methods to do so.</p> <p>Storytelli ...