During the 1990s and 2000s the development of digital marketing came into existence. It enhanced the way brands and businesses use technology for marketing. With an assurance AICT is the best Digital marketing Company in Durgapur which provides excellent SEO service as well as PPC Service in Durgapur as well as in whole of India. As in recent times marketing plans and needs for everyday life heavily depends on digital platforms which in turn increases the use of digital devices thus paved the way for high demand in digital marketing campaigns. Digital marketing is a set of search engine optimization (SEO), content marketing, content automation, search engine marketing (SEM), data-driven marketing, campaign marketing, e-commerce marketing, social media marketing, influencer marketing, social media optimization, display advertising , e-mail direct marketing, optical disks, e–books and games. Non-Internet channels are also included in Digital marketing that provides digital media, such as on-hold mobile ring tones , mobile phones (SMS and MMS), television, callback etc.. This facility to non-Internet channels differentiates between digital marketing from online marketing.